Website caching can make your website load faster. This will make your website visitors happier, as well as the search engines. The process of caching means storing copies of website…
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I have been working with Brian Murphy, a technician and architect by training, university lecturer, author and environmentalist. Brian is the founder and creator of Green Building Encyclopaedia, a growing…
Here are 31 website promotion ideas: Banner ads, reciprocalBlogging within your websiteChat i.e. website chate-books and guidesEmail newsletterEmail signaturesExplainer videosFacebook advertsFacebook for businessGoogle AdWords (pay per click)Google Display Network In-bound links…
Having in-bound links to your website is still a good thing. As long as they are from reputable websites. The challenge is managing them. I have found an answer via…
The speed at which your website appears is important. Amongst other things, website loading speed is a Google search engine ranking factor. If your site loads in less than a…
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Imagine that you are seeing your website homepage for the very first time. The website has 1 second to convince you to ‘stick around town’. Two types of people visit…
How many websites do you visit, during a normal working day? How long do you spend looking at each site? Website visitors go foraging. Information foraging is an art which…
During my internet marketing workshops and talks, I used to say that you had 4 seconds to convince a website visitor to stay on your website. Today, that number has…
Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you…