“How’s business?” I said. “It could be better. Amongst other things, my website isn’t working,” replied the business owner. “What do you mean?” I asked. “Well, it hardly brings in…
WordPress is popular If you already have a WordPress website, you are not alone. It is the world’s favourite CMS (Content Management System). If you are thinking of creating your…
Website caching can make your website load faster. This will make your website visitors happier, as well as the search engines. The process of caching means storing copies of website…
Here are 31 website promotion ideas: Banner ads, reciprocalBlogging within your websiteChat i.e. website chate-books and guidesEmail newsletterEmail signaturesExplainer videosFacebook advertsFacebook for businessGoogle AdWords (pay per click)Google Display Network In-bound links…
Having in-bound links to your website is still a good thing. As long as they are from reputable websites. The challenge is managing them. I have found an answer via…
Website speed is important. If it takes ages for your pages to load, visitors will disappear. Amongst other things, website loading speed is a Google search engine ranking factor. If…
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Imagine that you are seeing your website homepage for the very first time. Your website has 1 second to convince you to ‘stick around town’. When you glance at your…
How many websites do you visit, during a normal working day? How long do you spend looking at each site? Website visitors go foraging. Information foraging is an art which…
During my internet marketing workshops and talks, I used to say that you had 4 seconds to convince a website visitor to stay on your website. Today, that number has…