A brand is a promise that you will deliver a service or product in the way that the customer expects it. This sounds simple enough, however, there are many things…
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A recognisable brand name brings numerous benefits, including increasing the value of your business, attracting more customers and being able to charge higher prices. Here are 7 ways to build your…
Your enterprise should ‘think brand’. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to see a checklist, which explains what the…
What is branding? Your brand = your business, seen from the customer’s perspective. Successful brands are based on strong values. Branding includes your visual identity, i.e. your logo, company colours and…
Great brands are built on strong values. If your business is ‘just you’, then you are the brand. What are your values? Values = the basis of branding. As a…