Text based marketing is becoming less effective than it used to be. For example, catching people’s attention via a written blog is more difficult now. This is because there are…
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Are you using videos to market your business? If not, you should consider doing so. Do you have a YouTube channel? Hopefully, you have answered ‘yes’ to this question as…
I am often asked about video frequency: “how often should you shoot YouTube videos?” Short videos are a powerful way of communicating. Video marketing will start to happen for you if…
Everyone keeps asking me: “How to go viral on YouTube?” The primary answer is that you have to be creative. Having taught creative thinking for 12 years at CIM (the…
I’m starting a ’marketing science experiment’, using video blogging. Over the next few days / weeks, I’ll be starting a video blog using inexpensive equipment. I will let you know…