author Archives - Marketing ideas

How to publish a book

By Branding, Success, Writing No Comments

There are numerous benefits to publishing a book. I was asked how to do this, via The Marketing Compass and here is my answer:

The two options are: A. Self publish. B. Find a publisher. The options are not mutually exclusive.

I recommend that you start with ‘A’. For example, you can do this via Lulu.com https://www.lulu.com
Their motto is: “Create, publish and sell your book for free”.
Lulu enables you to create a hardback, softback or e-book (or all three).
Lulu’s distribution channels include Amazon and Barnes & Noble.

Alternatively, Kindle Direct Publishing (which I currently use) https://kdp.amazon.com enables you to earn 70% royalty on your books.

This is all very well, however, royalty payments are only part of the story.

Once you have printed say 100 softback (paperback) books you can of course sell them when you deliver talks. Position the books in a stack on the table at the front of the room. Ensure that the audience can see the front cover i.e. by leaning a copy against the stack. Mention the books during your talk and say that “you can buy a signed copy for £X.” When you have finished speaking, sit down and start signing the books. When I have done this, a queue forms of eager buyers. 🙂

In addition to kicking things off by self publishing, study relevant publishers within bookshops and submit your book via their respective websites.

As always, feedback and questions are welcome.

What I have learnt from Seth Godin

By Branding, Creative thinking, Internet marketing, Marketing strategy, Social media No Comments

Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book it says: “Turning strangers into friends and friends into customers.” The central idea of the book is that as opposed to forcing your messages onto consumers / business buyers, a business should ask their permission to communicate. An example being the concept of the e-newsletter ‘opt-in’ process.

Seth is a prolific and well known blogger – click here.  I often show his blog to clients and seminar delegates. Without fail, I discover that he has uploaded a new entry that day, which is impressive. So a key learning point is the power of consistency.

Seth  thinks outside of the box and I imagine that he reads widely. He is also an established author, having published more than 19 books. Successful authors will tell you that it is important to write regularly, so that it becomes a habit. Writing a daily blog means that your subconscious is set on autopilot looking for new ideas (I know that mine is!) It is no accident that consistent bloggers become authors. There is nothing quite like a book to establish credibility and open new doors.

Seth Godin writes on marketing, business, learning, his books and whatever is on his mind. Sometimes the entries are quite long and sometimes they are remarkably short. The key point being that there is always something new to read every day, seven days a week (and sometimes more than once a day). Readers can share his blog content via Twitter, GooglePlus, LinkedIn and Facebook. (There social media sharing buttons at the foot of my blog entries – do you have these?)

He uses free technology to promote his personal brand and attract followers, book buyers and public speaking engagements. It doesn’t sound like a bad life, does it?

Notice that Seth does not upload images with his blogs. This must cut the time involved down.

You may also find this post of mine to be helpful:  7 benefits of business blogging

Nigel Temple’s services include:  Social media training

How to come up with ideas for a business book

By Nigel Temple, Writing No Comments

I have decided to write a new business book and to blog about the process. Feedback and encouragement would be welcomed! I was, quite frankly, lucky with regards to my first book. Hodder and Stoughton – the global publishing company – found nigeltemple.com and asked me to write a book.

This was Writing Copy for the Web in a Week which was published in 2003.  It took me three months to research and write the manuscript. It was a short book: circa 20,000 words + cartoons. Sadly, this particular book is now out of print (it was part of a series which no longer exists).

The big issue, from my perspective, was becoming an author. To this day, I tell seminar audiences and clients that ‘author’ has the same Latin root as ‘authority’. So, if you publish a business book, you become an authority on your chosen subject. As soon as you decide to write a book, you feel good. Even in this digital age, authors are respected. No matter what size your business is, writing a book is good news. It can open doors, generate publicity and act as the world’s largest business card.

The first step is to decide what to write about.  Interestingly, I am often asked how to come up with ideas for a business book (and how to get published – which I will discuss within another blog). Here’s a tip: make a list (or create a Mind Map) of all of your areas of professional knowledge. You know a lot about a great many things, don’t you? Write it all down. Think in terms of your main areas of expertise and associated topics. For example, in my case, I know about marketing strategy. This connects to marketing plans, business models and the promotional mix, amongst other things.

Over the coming days, keep adding to your list. I keep my book ideas in the Cloud – so that I can access them from wherever I am, via any device. Your subconscious will work on this list and it will keep coming up with interesting new ideas. Authors will tell you that whilst they are writing book A, ideas for books B and C materialise. Ensure that you keep track of these ideas.

Once you have chosen the subject for your book – do some research and see who else has published in this area. You can do this via Amazon, as well as via bookshops. Do your best to come up with something original or at least a topic which hasn’t been done to death within its niche area.

I will be following this blog through in part 2.

If you are interested in this topic – by all means engage with me about it within The Marketing Compass community.


How to get a book into print

By Promotional techniques, Writing
How to Get Clients to Come to you by Nigel Temple

How to Get Clients to Come to you by Nigel Temple

A question that I regularly get asked is “How to get a book into print?” Here is a process for getting your first book into print:

1. Write down the reader profile that you are aiming at.

2. Write down the core proposition of the book (“this book will solve problem XXX”).

3. Check Amazon / bookshops etc to see what’s already out there.

4. Do your best to ensure that your book doesn’t have too much competition.

5. Write at least 10 book titles and select the best one.

6. Write chapter outlines (10 chapters is perfect).

7. Write the first chapter.

8. Submit a book proposal to 10 relevant publishers, via their websites.

9. Start writing your book / continue writing it. Give yourself a daily word count
to achieve at least 25,000 words within three to six months.

10. Whilst you are awaiting responses from publishers(!), investigate self-publishing.

You are welcome to ask questions about how to get a book into print or becoming an author (or any other marketing topic!) via: www.marketingcompass.co.uk