Marketing strategy review – 17 questions

The Marketing Compass logoWhen was the last time you reviewed your marketing strategy? Here are 17 questions to ask yourself:

1. Do you have an up-to-date marketing strategy and plan?

2. Do you have clear objectives?

3. How do you stand out from the crowd?

4. Are you segmenting your customers?

5.  What are your competitors doing? How should you react?

6. Does your market positioning need to change?

7. Do you have new products / services in development?

8.  Are you pricing correctly?

9. Have you reviewed your geographical footprint recently?

10. How do you communicate with customers, throughout the buying cycle?

11. How could you get more customers to come to you?

12. Do you have an integrated digital marketing strategy?

13. Are you taking advantage of the revolution in smartphone usage?

14. Does your marketing budget need reviewing?

15. Is your website working for you?

16. What are you measuring, with regards to sales and marketing?

17. Are your marketing results improving?

Nigel Temple offers a strategic marketing review service.

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