There are many ways in which a website page can be designed. A key issue has become the number of website visitors that are using smartphones to browse websites. Across the board, this is now typically 60%. For consumer brands this can be much higher.
A key design element is the navigation bar. When I am asked about my website writing services, the nav bar forms an early part of the conversation. Here are some tips for you:
► Aim for between 7 and 9 items in your website nav bar
► It is fine to use drop down menu items
► Many successful / larger websites use secondary nav bar menus
► Check to see how the nav bar looks on different devices
(mobile phones, tablets and desktop computers)
► Within mobile phones, a standard menu can take up a lot of space at the top of the small screen; you can use a ‘hamburger icon’ or hamburger menu (AKA pancake or hotdog) which comprises three parallel horizontal lines ☰ which is usually positioned in the top left hand or top right hand corner of a mobile phone screen
► A breadcrumb trail helps users to understand where they are in your website
► Ideally, use only one word for each nav bar item.
For example, ‘About’ is better than ‘About us’
► Lower case is easier to read than upper case. On this basis, it is better to have
Home About Services Contact …than HOME ABOUT SERVICES CONTACT
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