The Digital Marketing Circle is a way of looking at the customer journey, online. Profiling: Think about the type of people that you want to reach. (This information should be…
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When I am asked: “how to get the copywriting done”, I ask this question: “What is the first thing that you do, when you start working each morning?” Most people…
A digital marketing first strategy recognises that the world has changed. Everyone carries smartphones around with them, don’t they? A smartphone is, in effect, an extension of the human brain….
Here is a list of digital marketing tools including several which are free. Updated September 2023. Animated GIF maker Ezgif.com – is an easy to use website where you can…
Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
There is not a clear cut answer to this question. However, in general terms, the answer is: ‘the fewer, the better’. The Marketing Compass recommends that you don’t have more…
Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
37 Promotional categories There are 300 ways to promote your enterprise. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in…
Links (sometimes called backlinks) coming into your website are still a good idea. However, from an SEO perspective, they are not as important as they used to be. On the…
The vast majority of your market is not looking to buy your product or service today. Or tomorrow, for that matter. A small percentage is actively looking. Inbound marketing brings…
