Your website is your ‘marketing hub’. All of your digital marketing should connect to it and flow through it. Here are 7 ways to make your website more effective:
1. Decide what your website is there for. Some websites don’t have a clear purpose. Yours should. Is it primarily all about awareness, sales leads or online sales, for example? Don’t try to please everyone. Have a clear focus for your site.
2. Use a Content Management System. A CMS such as WordPress, enables you to have full control over your own website.
3. It must look professional. There is nothing worse than a poorly designed site, where the colours clash and nothing lines up. It must look good at first glance (by which I mean within 1 second).
4. The content must be professional. Your content must read well and have perfect grammar, punctuation and spelling. If it does, no will notice – as they will be concentrating on the messages and what you have to sell, not tripping over badly written webcopy.
5. It has to work well technically. Does it look great on a desktop, laptop, tablet, projection screen and smartphone?
6. Google loves a blogger. Everyone knows this so the question is – how often do you blog? (I am now blogging every business day * gasp *).
7. Measure your results. You may well have Google Analytics (or another stats package) installed on your site. If you do: how often do you review this information?
Bonus idea: use images – as a picture paints a thousand words. People remember images, long after they have forgotten what was said or read.
Nigel Temple offers a website review service.
There is a Websites group within The Marketing Compass website where you can ask questions.
Follow Nigel on Twitter: https://twitter.com/nigeltemple