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Marketing strategy

What to look for in a marketing speaker

By June 19th, 2023No Comments

Here is a checklist of what to look for in a marketing speaker:

* Look for a professional public speaker who has done this many times before.
* They should either pick up the phone when you call, or get back to you within the hour.
* Find someone who understands your objectives.
* During your first conversation, they should listen to you without interrupting.
* Look for someone with a sense of humour; you are not booking a stand up comedian, however, audiences connect with speakers who can make them smile.
* Are they calm?
* Do they understand traditional as well as digital marketing?
* Having listened to you and understood your requirements, are they asking you lots of questions about the event, the audience and what you want them to deliver?
* A few decades of hands on marketing experience would be helpful, both from agency and consulting perspectives.
* Find a speaker who will put the effort into the preparation process.
* Find someone who will turn up early at the venue.
* What sort of follow up services can they offer? For example, are they willing to answer questions after the event?
* Search for their name on Google – what do you find?

Nigel Temple is a marketing speaker and trainer. He is in demand for marketing talks and presentations. You can book him via Specialist Speakers or email or call her on: 01628 773128.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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