I have found that running a social media website is a continual learning curve. During the Christmas break, I added e-commerce functionality to The Marketing Compass website www.marketingcompass.co.uk …which meant that I had to sort out an SSL Certificate (in order to have https:// hyperlinks).
The primary reason for doing this is to enable us to share digital content with our members. Compass members (forever free) can login, click on ‘Resource centre’ and download 101 CATs (Customer Attraction Techniques).
Navigator and NavigatorPlus members can also download a series of marketing guides including a marketing strategy checklist. This list will grow over the coming weeks and months.
What else should I add into the Resources section? I have been writing about marketing for 30 years – so I have quite a few guides, booklets and e-books on my computer.
The Marketing Compass website was originally launched as a place where I could answer marketing questions. I receive quite a few of these, as I am a marketing speaker and trainer. Rather than replying to questions at length via emails, I ask seminar delegates whether they would mind if we ‘shared the love’ (as I understand they call it in California) via our interactive website – so that thousands of members can benefit.
We are currently looking for copywriters, graphic designers, printers, sales trainers and other experts to share their knowledge via our community. If you are interested, you are welcome to join us.