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Is the customer always right?

Is the customer always right? The answer to this question is: not all the time. However, if you want to attract and keep customers it is best to start from this point of view. Even if they are entirely wrong, it will help if you listen to them and ask yourself the question: “What am I missing?”

Perhaps they were given the wrong information. Or perhaps your communication with them could have been better. In any event, you can learn from this experience and improve customer service next time around.

By the way, if a customer is not happy and you turn the situation around, they can become one of your most loyal customers.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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