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Media RelationsPromotional techniques

Press release ideas checklist

By January 16th, 2021No Comments

Coming up with press release ideas on a regular basis can be a challenge. Here is a press release ideas checklist, based on nine year’s experience of running a PR agency:

Company news

  • Company launch (new startup)
  • Anniversary i.e. 10 years in business
  • Expansion i.e. new markets, new branches etc
  • Office or factory relocation
  • Milestones i.e. 10,000 products sold
  • Financial news, i.e. turnover increase or new funding
  • Acquisition or joint venture
  • Major restructuring
  • Corporate Social Responsibility

Staff news

  • New members of staff
  • Staff news i.e. charity related, voluntary work, awards or new qualifications
  • New manager / director / senior partner
  • Training news, i.e new training programme
  • Staff member is retiring after long service
  • Inspirational story regarding a member of staff
  • Working from home statement


  • Company, product or service awards
  • Member of staff wins an award

Product / service news

  • Launch of new product or service
  • Enhanced product or service
  • Product or service being used in a new way
  • Free trial being offered
  • Free or reduced shipping
  • Pricing going down or going up
  • Discounts or special pricing news
  • Unusual pricing, i.e. £1000 hamburger

Marketing news

  • New website: why you decided to change the website; why it is different; how it can help your customers
  • New marketing initiative or campaign
  • Sponsorship announcement
  • Attendance at trade show or exhibition
  • Celebrity appearance or endorsement
  • Unusual marketing results

Technology and IT news

  • New computer system
  • New technology to improve customer service
  • Unusual use of technology

Customer news

  • Customer milestones i.e. 1000 people have bought product X
  • Major new client announcement
  • Client case study (usually best handled as an exclusive placement with a magazine or other news media outlet)
  • Inspirational customer story
  • Customer research


  • Customer surveys
  • Supplier surveys
  • Public surveys

Information news

  • New guide, e-book, book, report or white paper
  • Launch of new information service

Community news

  • Participation in a community event
  • Sponsorship of a community group

Public speaking

  • Speaking at a networking group, conference, trade show etc

Current events

  • Piggybacking on a current news event
  • Statement regarding where you stand on an issue that is relevant to your enterprise


  • Predicting what the year ahead holds in store
  • Industry predictions

I hope that you have found this press release ideas checklist to be helpful.

Stuck for ideas? Ask via The Marketing Compass website.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: | Call: 01628 773128