Media RelationsPromotional techniques

Press release ideas checklist

By May 21, 2020 No Comments

Here is a checklist of press release ideas:

Company news

  • Company launch (new startup)
  • Anniversary i.e. 10 years in business
  • Expansion i.e. new markets, new branches etc
  • Office or factory relocation
  • Milestones i.e. 10,000 products sold
  • Financial news, i.e. turnover increase or new funding
  • Acquisition or joint venture
  • Major restructuring
  • Corporate Social Responsibility

Staff news

  • New members of staff
  • Staff news i.e. charity related, voluntary work, awards or new qualifications
  • New manager / director / senior partner
  • Training news, i.e new training programme
  • Staff member is retiring after long service
  • Inspirational story regarding a member of staff
  • Working from home statement


  • Company, product or service awards
  • Member of staff wins an award

Product / service news

  • Launch of new product or service
  • Enhanced product or service
  • Product or service being used in a new way
  • Free trial being offered
  • Free or reduced shipping
  • Pricing going down or going up
  • Discounts or special pricing news
  • Unusual pricing, i.e. £1000 hamburger

Marketing news

  • New website: why you decided to change the website; why it is different; how it can help your customers
  • New marketing initiative or campaign
  • Sponsorship announcement
  • Attendance at trade show or exhibition
  • Celebrity appearance or endorsement
  • Unusual marketing results

Technology and IT news

  • New computer system
  • New technology to improve customer service
  • Unusual use of technology

Customer news

  • Customer milestones i.e. 1000 people have bought product X
  • Major new client announcement
  • Client case study (usually best handled as an exclusive placement with a magazine or other news media outlet)
  • Inspirational customer story
  • Customer research

Information news

  • New guide, e-book, book, report or white paper
  • Launch of new information service

Community news

  • Participation in a community event
  • Sponsorship of a community group

Public speaking

  • Speaking at a networking group, conference, trade show etc

Current events

  • Piggybacking on a current news event
  • Statement regarding where you stand on an issue that is relevant to your enterprise


  • Predicting what lies ahead (i.e. a January press release regarding the year ahead)

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: | Call: +44 (0)1628 773128

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