![](https://www.nigeltemple.com/wp-content/uploads/2018/04/Positioning-Differentiation-and-Brand.png)
A member of The Marketing Compass asked me: "What is the difference between positioning, differentiation and brand? Positioning Positioning refers to where a company (or brand) sits in the marketplace...
Read More
Me too marketing = having an undifferentiated product or service which is the same as the competition. It is all too easy to become just another “me-too” business, with the…