Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
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I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
Here is a way to succeed in life and in business: keep your promises. I realise that at times it can be quite hard to do this. Consistently delivering on your promises…
A member of The Marketing Compass asked me: "What is the difference between ‘positioning’, ‘differentiation’ and ‘brand’? Positioning refers to where a company (or brand) sits in the marketplace in...
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A brand is a promise that you will deliver a service or product in the way that the customer expects it. This sounds simple enough, however, there are many things…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
If you are a startup, or established organisation looking to launch a new enterprise, the big question is: “What should we call our new business?” Is this driving you around…
There are numerous benefits to publishing a book. I was asked how to do this, via The Marketing Compass and here is my answer: The two options are: A. Self…
Me too marketing = having an undifferentiated product or service which is the same as the competition. It is all too easy to become just another “me-too” business, with the…
A recognisable brand name brings numerous benefits, including increasing the value of your business, attracting more customers and being able to charge higher prices. Here are 7 ways to build your…