Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
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What is branding? Why is it so important? Your brand is your business, seen from the customer’s perspective. Successful brands are based on strong values. Branding helps your customers to remember…
People are better at remembering images (faces, logos etc) than words. This is why it can be difficult to put a name to a face. The text ads that appear…
I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
Here is a way to succeed in life and in business: keep your promises. I realise that at times it can be quite hard to do this. Consistently delivering on your promises…
A member of The Marketing Compass asked me: "What is the difference between positioning, differentiation and brand? Positioning Positioning refers to where a company (or brand) sits in the marketplace...
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A brand is a promise that you will deliver a service or product in the way that the customer expects it. This sounds simple enough, however, there are many things…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
If you are a startup, or established organisation looking to launch a new enterprise, the big question is: “What should we call our new business?” Is this driving you around…
There are numerous benefits to publishing a book. I was asked how to do this, via The Marketing Compass and here is my answer: The two options are: A. Self…
Founder of The Marketing Compass
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