Speed of response to sales enquiries

“Thank you for your rapid response!” a prospective new client wrote in an email. “I am waiting for some other consultants to get back to me, so please bear with me for a few days.” I wonder why so many suppliers take so long to respond to sales enquiries? I imagine that they would tell me that they are busy (who isn’t?) Do they like it when people are slow to respond, when they are looking for quotations?

I wonder how fast you are at acknowledging enquiries that arrive in your email in-box or by phone?  One way of keeping on top of emails is to install an email app on your phone (i.e. the Gmail app  which is available via Google Play). When I am travelling, I keep a close watch on my emails and I acknowledge receipt of sales enquiries either immediately or as soon as possible i.e. at the next break during a training day or consultancy session.

I am extremely lucky to be married to Joanna, who used to work as a PA in central London.  Joanna answers the phone when I can’t get to it and I CC her when I email sales proposals. I ask clients who book my consultancy, training or speaking services to  ‘please respond to both of us and we will organise everything for you.’

How fast do you turn quotations / proposals around? Personally, I turn them around quickly, usually within a couple of hours of receiving the enquiry and quite often within the hour.  I think that that speed of response to sales enquiries is a message in its own right. It says: “We are here. We care about you. We are reliable. If you work with us, this is the level of service that you can expect in the future.”

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