Here are some blogging tips for you:
Q. Where is the best place to have a blog?
A. Inside your website, as every time you blog, you will increase the size of your site and demonstrate to the search engines that you have a dynamic, active website.
Q. What should I write about?
A. Business owners and marketers should write about their enterprises’ professional knowledge.
Q. What if I don’t want to give my knowledge away for free?
A. If I read a doctor’s blog for 10 years, I wouldn’t turn into a doctor. Remember that your competitors are already blogging, so there is a danger that you will be left behind. By the way, you don’t have to share it all!
Q. How many words should I write within a blog entry?
A. 400 will give Google enough for a square meal. (Increasingly, in depth blogs are getting better results).
Q. Any SEO tips?
A. Choose a short keyword phrase which you want to be found for. An example from my blog is: website review service (am I still on page 1 within Google?)
Q. When is a good time to write?
A. Either early in the morning (BEFORE you open your emails) or in the evening, if you still have the energy. (I laugh at 12 hour days).
Q. Any writing tips?
A. Write quickly. Edit later.
Q. How do I get blog subscribers?
A. Ensure that you display the RSS symbol which enables your readers to subscribe to your blog. Oh, and write useful, interesting, relevant and helpful stuff!
Q. Should I allow comments on my blog?
A. Yes. (It’s a good idea to moderate them, though!)
Q. How often should I blog?
A. At least once a week.
Q. How on earth will I find the time to do this?
A. If you are a ‘Lark’: get up half an hour earlier, you’ll love it. If you are an ‘Owl’, extend your index finger. Press the ‘Off’ button on the telly / computer game / whatever. Notice the strange rushing sound of silence. Start to blog.
The above answers are based on 10,000+ website reviews, including 1-2-1 client work, workshops and seminars (I have been teaching internet marketing since 2000).
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Photograph © Nigel Temple