During my copywriting training workshops, some of the attendees often say that they find it challenging to think of what to write about for their marketing campaigns. “What can I…
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Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? It takes time and effort to simplify marketing messages. This does not…
What should you write about in LinkedIn? Are you ever stuck for LinkedIn content ideas? Here are some ideas for you: * Blogs that you have written.* Case studies describing…
If you want to generate better results on social media, engage with people. You can do this via Likes, Comments, Shares and Messages. When you do this… Be interesting. Be positive….
Impartial, independent third party advice and feedback on your internet marketing activities can make all the difference. Here is a checklist for choosing an internet marketing consultant: * Begin by deciding…
When it comes to LinkedIn connection requests, what should you include in the message, particularly when you are connecting with someone that you don’t know personally? Here are some tips and…
For some time, I have been asking myself: should an image be included in a blog? I realise that this is not the greatest question facing humanity, but it certainly…
Yesterday, I posted the following copywriting tip within LinkedIn: “A contact has updated their website with new wording. I noticed that there are some typos. I have found that if…
Have you noticed the green buttons that sometimes appear just underneath the circular photo of a member of LinkedIn? Starting informal conversations via a LinkedIn message can be an effective…
Within social media, an example of ‘broadcasting’ would be sharing your blog entries. Some companies do little else. A few of them are very good at doing this, particularly if…