How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
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Here are some business blogging tips for you: Q. Is it a good idea to have a blog?A. Yes, it is, as it can help your search engine rankings, feed…
The Digital Marketing Circle is a way of looking at the customer journey, online. Profiling: Think about the type of people that you want to reach. (This information should be…
During my LinkedIn training workshops we discuss the time it takes to get the best out of LinkedIn. Sometimes, the conversation can go something like this: “To be honest, I…
WordPress is popular If you already have a WordPress website, you are not alone. It is the world’s favourite CMS (Content Management System). If you are thinking of creating your…
I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
You may have wondered: how often should I write a new blog entry? Whilst it is true that the world’s leading bloggers write frequently (often every day), this is probably…
During my marketing workshops, we often talk about word length within web pages and blog entries. “How many words should I write for a blog” someone asks. My response is…
There are many social media platforms out there. You are probably active on a few of them. I have found that the more social media channels you use, the better….
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? I know that I do. It takes time and effort to simplify…
