At the time of writing, there are over two million company pages within LinkedIn. When you hover over a members’ current / previous places of work, if there is an associated company page, a pop up box will appear. The pop up box provides a brief description of the enterprise, a guide to the number of employees and the industry within which the enterprise operates. If a company website address is included, you can click on this and go directly to their site. This is a very handy reference and buyers / new potential contacts will look at this and jump to your Company page for more info (or your website).
According to LinkedIn, 80% of their members want to connect with companies – in order to learn more about them and keep posted when they release news. A Company page should include a logo and a description of what the enterprise does and delivers (i.e. features and benefits).
You should encourage people to Follow your company within LinkedIn. You can do this by keeping your page up-to-date, following other company pages and including a link to your Company page within your marketing communications. You can find embed buttons here: https://developer.linkedin.com/
Ensure that everyone in your organisation who is on LinkedIn follows your Company page. Ask suppliers and other relevant people to do the same. If you are the Administrator for your Company page, you will be able to see an ‘Analytics’ button when you view the page.
You can post updates for selected Company page followers. You can also create Showcase pages for different aspects of your business. (This is an option when you are editing your Company page).
Connect with me here: http://uk.linkedin.com/in/nigeltemple
I offer LinkedIn training services.
If you have questions about LinkedIn, you are welcome to ask them via: www.marketingcompass.co.uk