Marketing strategySuccess

7 reasons why your marketing is failing

By January 7, 2016 No Comments

Here are seven reasons why your marketing is failing (or not working like a well oiled machine):

STRATEGY  In the midst of confusion, do you have a clear strategy? Does it include a clear offer to a defined marketplace?

PLANNING  Do you have an easy to understand written plan that you refer to regularly?

CUSTOMER  Is the customer at the heart of your business? Do you have enough customers? If not, why not?

COMMUNICATION  Are you a natural creative communicator? Do you enjoy writing?

PROMOTION  Do you have an effective promotional mix? How many ways are you ‘getting the word out’?

INTERNET  Have you embraced digital marketing? We now live in a digital economy: are you part of it?

SELLING  Do you dislike selling to people? Have you been a quota bearing sales professional? What is your conversion rate? Are you recording the sales pipeline numbers? Are you generating enough sales leads?

There is an 8th reason: YOU. Are you getting in the way of your own success? This could be because of lack of clarity, not having a mentor, feeling overwhelmed, being drawn to the same old (ineffective) processes or listening to your peer group / family who: A. love you and B. tell you all the reasons why you won’t succeed.

Written by marketing consultant, trainer, speaker and author Nigel Temple.
3,000+ clients over a 30 year period.
Join the marketing conversation within The Marketing Compass community.
Attend a marketing strategy meeting for free: click here.
Talk to Nigel 1-2-1 about your marketing for £97 +VAT: www.navigatorplus.co.uk

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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