Here are seven reasons why your marketing is failing (or not working like a well oiled machine):
STRATEGY In the midst of confusion, do you have a clear strategy? Does it include a clear offer to a defined marketplace?
PLANNING Do you have an easy to understand written plan that you refer to regularly?
CUSTOMER Is the customer at the heart of your business? Do you have enough customers? If not, why not?
COMMUNICATION Are you a natural creative communicator? Do you enjoy writing?
PROMOTION Do you have an effective promotional mix? How many ways are you ‘getting the word out’?
INTERNET Have you embraced digital marketing? We now live in a digital economy: are you part of it?
SELLING Do you dislike selling to people? Have you been a quota bearing sales professional? What is your conversion rate? Are you recording the sales pipeline numbers? Are you generating enough sales leads?
There is an 8th reason: YOU. Are you getting in the way of your own success? This could be because of lack of clarity, not having a mentor, feeling overwhelmed, being drawn to the same old (ineffective) processes or listening to your peer group / family who: A. love you and B. tell you all the reasons why you won’t succeed.
Written by marketing consultant, trainer, speaker and author Nigel Temple.
3,000+ clients over a 30 year period.
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