I am quite used to business people being cynical about Twitter. “That’s just for sharing cat pictures!” they shout at me, during my marketing speaker engagements.
I have used Twitter for many years.
* Google indexes Tweets (so it’s helpful from an SEO perspective)
* It delivers website traffic
* It generates business
You can check out your Twitter stats here: https://analytics.twitter.com
The information includes a 28 day summary, impressions, profile visits, mentions and followers.
You can also see your top tweet and top mention. You can use this feedback to improve the way in which you use Twitter.
Click around the menu options to find more information, i.e. audience interests (are you communicating with the right people, i.e. members of your target markets?)
Here is my Twitter account: https://twitter.com/nigeltemple