A great deal of marketing boils down to routines. You (or your team / agencies) need to get into the habit of doing the same things on a daily, weekly, monthly and annual basis. For example:

* Updating your CRM (every day)
* Updating your website (every day)
* Checking your website stats (ideally every day, but failing that, at least once a week)
* Blogging (ideally every day – however once a week is quite acceptable)
* Engaging with people via social media and sharing, commeting, liking etc
* Sending out e-newsletters (at least once a month, but preferably more frequently)
* Telephoning key clients (especially if you market B2B)
* Scheduling sales meetings (if this is part of your business model)
* Running events (at least a few times a year)
* Attending events (i.e. networking, professional or trade events)
* Finding new images (monthly)
* Creating new products / services (at least once a year)
* Filming new videos for your website / social media
* Sending out press releases (i.e. once a month)
* Talking to journalists (as often as possible)

There are many other tasks – depending on the type and size of business that you have. I have written a short e-book entitled 101 Ways to Promote Your Business. By all means email me via nigel@nigeltemple.com or call me on +44(0)1628 773128 if you would like to receive a free copy.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker, author and thinker. He helps businesses to find more customers. Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners. Contact me and ask me a marketing question.

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