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How to write website words

By December 16, 2016 No Comments

Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you start to write.

Here is a website writing checklist

  1. Decide on the purpose of your website
  2. Choose the market segments that you will be communicating with (i.e by looking at your marketing plan)
  3. Decide on the geographical footprint (local, regional, national, multi-country, global?)
  4. Write a list of all of the products / services that you sell
  5. Ask your customers what they would like to see, within your website
  6. Gather testimonial statements together and, ideally, get some new ones
  7. Think carefully about the main navigation bar, i.e. Home  About  Services  Blog  Contact (etc)
  8. Seven navigation bar items is fine; nine is the upper limit
  9. Ensure that you are well supplied with coffee, tea and biscuits
  10. Select the keywords and keyword phrases that you will be using
  11. Write the draft copy for the homepage quickly and set this to one side
  12. Now write the copy for the main ‘nav bar’ pages
  13. Refer back to the homepage copy (it will probably need changing)
  14. Write a batch of blogs for the new website
  15. Take a short holiday
  16. Incorporate calls to action throughout the webcopy
  17. Edit the words
  18. Edit them again
  19. Get someone else to read through it all
  20. Proof-read the webcopy
  21. Upload it to your website
  22. Use anchor text links to join everything up
  23. Lie down in a darkened room: you deserve it
  24. Study your website stats to see what people are actually reading
  25. Use this information + customer feedback to improve your webcopy
  26. Take a much longer holiday than you did at step 15

Alternatively…

Are you launching a new website or looking to revitalise your current site? I offer a website writing service with a difference. It combines over three decades of copywriting experience with my marketing consultancy knowledge (3000+ clients). If you would like to spend a day or two writing your website words with me, by all means get in touch. By the way, I never take holidays.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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