Internet marketingMailChimp

MailChimp campaign clickmap

By April 7, 2017 No Comments

Within MailChimp, there is a campaign Click-map overlay (heat map). This is an interesting feature which can be easily overlooked. When you click on ‘View Report’ for a campaign, you will see four boxes (Opened, Clicked, Bounced, Unsubscribed).

Click on the number within the 2nd box (Clicked) and you will see a ‘Click map’ option. This visual report enables you to see which types of link are proving to be the most popular and also whether your subscribers prefer text links or image links. You will see the information presented as a percentage (click in order to see who has clicked).

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Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker, author and thinker. He helps businesses to find more customers. Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners. Contact me and ask me a marketing question.

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