Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? It takes time and effort to simplify marketing messages. This does not…
Read More
Anchor text is the text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Search engines examine anchor text…
Given that headlines are the entry point to the rest of your copy, here is a challenge for you. Get up a little earlier tomorrow morning and write 10 headlines….
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Imagine that you are seeing your website homepage for the very first time. The website has 1 second to convince you to ‘stick around town’. Two types of people visit…
During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
Have you ever been stuck when it comes to deciding the next blog topic for your website? If you blog frequently, coming up with new topics can be a challenge….
How many websites do you visit, during a normal working day? How long do you spend looking at each site? Website visitors go foraging. Information foraging is an art which…
The answer is that yes, you can if you follow these principles: * Capture blog ideas as they come to you * You can do this via your smartphone or…
Customers love case studies. They describe how a real person is using your products / services. They are equally useful in B2B and B2C marketing. A case study is a…