During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for blogs, social media updates,…
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During my marketing workshops, we often talk about word length within web pages and blog entries. “How many words should I write for a blog” someone asks. My response is…
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? It takes time and effort to simplify marketing messages. This does not…
~ Updated 9th December 2020 ~ Anchor text is the visible text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial...
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Given that headlines are the entry point to the rest of your copy, here is a challenge for you. Get up a little earlier tomorrow morning and write 10 headlines….
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Imagine that you are seeing your website homepage for the very first time. The website has 1 second to convince you to ‘stick around town’. Two types of people visit…
During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
Have you ever been stuck when it comes to deciding the next blog topic for your website? If you blog frequently, coming up with new topics can be a challenge….
How many websites do you visit, during a normal working day? How long do you spend looking at each site? Website visitors go foraging. Information foraging is an art which…