MailChimpPromotional techniques

Postcard marketing benefits and ideas

By July 6, 2018 No Comments
Postcard marketing benefits

I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits:

*  They are inexpensive to produce
*  There is no envelope, which means that your postcards will be read
*  You can print in full colour on the front
*  Postcards allow you to be creative
*  Postcards can be used for customer education, i.e a series of tips and ideas can be sent using postcards
*  You can send postcards (with permission) directly to the customer; therefore it is a more targeted form of marketing than traditional advertising
*  Postcards are versatile: you can experiment with different sizes, images, headlines and sequences
*  Postcards can be fun and engaging
*  They are quick to produce
*  They can be personalised

They can be used to:

*  Produce sales leads
*  Launch new products / services
*  Announce special offers
*  …and many other things

Think of your postcard as an advertisement. On this basis, you would have a headline, image and bodycopy. The headline will determine whether the customer reads the bodycopy (text).

Personally, I have always liked DL sized postcards (1/3rd A4).

Print your postcards on a reasonably thick stock, so that they are not flimsy.

If you are starting out with this promotional technique (of which there are several hundred), I suggest that you start with low quantities and run some tests.

If you would like to use this idea within your marketing, I can help with strategy, ideas, headlines, copywriting and artwork.

I hope that you have enjoyed reading about postcard marketing benefits, you can ask questions about this topic within The Marketing Compass website.

Interestingly, MailChimp has launched a postcard marketing service.

MailChimp postcard marketing

PS Remember that all of your marketing has to be GDPR compliant if your business is in Europe.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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