Creative thinkingSuccess

Should creativity be measured?

By January 25, 2019 No Comments

In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn’t it?

What would happen if we measured the number of creative ideas that were produced each month?

What would change if we measured the number of failures and celebrated high number of these? After all, it is well established that success and failure go hand in hand. If you are not failing, you are not doing enough.

During a creative thinking speech entitled ‘Are you Wired for Creativity?’ yesterday for Community Housing Cymru in Swansea, I was talking about the need to allow space and permission for creativity within marketing departments.

New ideas are important as they feed innovation. Standard marketing metrics are all well and good. However, success in a fast-changing environment requires new ideas on a continual basis.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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