MailChimp Audiences

MailChimp now thinks in terms of ‘Audiences’, not ‘Lists’.

If you have several lists, they are now referred to as ‘Audiences.’ To find your lists, under the ‘Audience’ navigation bar item, you will see a new page that shows information about the list with the most contacts. You can find all of your other lists (now audiences) in the dropdown.
MailChimp Audiences

 

 

 

 

 

 

 

If you would like to see all the audiences in your account, select ‘View audiences’ in the (same) dropdown menu (it is at the end).

Campaigns and Reports are now viewed within the context of an audience at a time:

MailChimp Campaigns

 

 

 

 

 

 

 

If you have more than one audience in Mailchimp, your Campaigns and Reports pages will show information based on the audience you’ve selected. This means that you will see an overview of your email marketing to those contacts. If you need to view campaigns across all audiences at once, just choose “All audiences” from the dropdown.

If possible, keep all of your subscribers in one audience (list).

This item first appeared in my newsletter, which you can subscribe to here.

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