It is usually a good idea to only have one Mailchimp Audience. Think of this Audience as your central email database. You can have all of your (subscribed) contacts there….
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Tags can be used to sort and select Mailchimp subscribers. They can be used to add attributes to a subscriber. They are private to you and cannot be seen by…
Email copywriting tips Emails can be a remarkably effective communication technique, can’t they? We all write and send emails every working day. Undoubtedly, you receive a considerable number of them….
Here is a checklist of Mailchimp tips. Objectives What is the primary objective of your email campaigns? Can you write this down in one sentence? Mailchimp Audience It is good…
Email marketing can open up your business to more sales. It is one of the most effective marketing techniques available to you. You can increase profits, connect with existing customers…
MailChimp has launched Customer Journeys – which is part of MailChimp Automation. It is now easier to visualise automated email sequences. Pre-built customisable templates include: welcome email; reach your tagged…
MailChimp is free to use if you have less than 2,000 subscribers MailChimp currently has 60.51% share of the email marketing industry …which means that they are a standard, like…
Within The Marketing Compass, we use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The…
Best practice within email marketing avoids the wording ‘click here’ as click-through text within email marketing campaigns. Many subscribers won’t click if you do this, as it is unclear where…
MailChimp now thinks in terms of ‘Audiences’, not ‘Lists’. If you have several lists, they are now referred to as ‘Audiences.’ To find your lists, under the ‘Audience’ navigation bar…
