MailChimp is free to use if you have less than 2,000 subscribers MailChimp currently has 60.51% share of the email marketing industry …which means that they are a standard, like…
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Within The Marketing Compass, we use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The…
MailChimp is a popular cloud based email marketing platform. MailChimp Audiences MailChimp signup forms More subscribers Forms & Groups Campaign clickmap MailChimp Automation Capsule CRM MailChimp landing pages MailChimp glossary…
Best practice within email marketing avoids the wording ‘click here’ as click-through text within email marketing campaigns. Many subscribers won’t click if you do this, as it is unclear where…
MailChimp now thinks in terms of ‘Audiences’, not ‘Lists’. If you have several lists, they are now referred to as ‘Audiences.’ To find your lists, under the ‘Audience’ navigation bar…
How many cloud-based marketing apps and services do you use? How many of them connect to each other? Has it all grown organically, or was it planned? The last few…
I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits: * They are inexpensive to produce * There is no envelope, which means…
From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp…
MailChimp now offers landing page functionality. You can promote a landing page via social media posts, for example. Give people good reasons to join your list, when they arrive at…
With GDPR on the horizon, it is more important than ever to have an opt in process for your email list. Here is a diagram showing an effective process for…