In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms.
Today, when someone wants an answer, they are likely to Google it. The words that you have written online may well serve as the answer to their question.
As well as helping people to find you, text sways opinions about countries, enterprises, brands, products and services. It can come in many forms including web pages, landing pages, blogs, social media content, online adverts, e-newsletters and push notifications.
Having the ability to write clearly and engagingly will serve you well in your career and in your life. Having the ability to convey an idea from one mind to another in written form will always be a sought after skill.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” ~ Leo Burnett
Nigel provides digital copywriting training services.