Digital marketingMailChimp

MailChimp customer journeys

By July 31, 2020 No Comments
MailChimp Customer Journeys

MailChimp has launched Customer Journeys – which is part of MailChimp Automation. It is now easier to visualise automated email sequences.

Pre-built customisable templates include: welcome email; reach your tagged contacts; abandoned cart emails; and share your blog posts.

Suggestions are provided for complex journeys with multiple steps.

Branching is allowed i.e. send this message to segment A and that message to segment B.

Drag-and-drop functionality is included, as well as an intuitive UX.

Rules are: If / Else; Wait (i.e. a Tag is added); Delay.

Actions are: Send an email; Add or remove Tag.

At the time of writing, different aspects of Customer Journeys are available to different account level holders, within MailChimp.

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Nigel Temple is a MailChimp trainer.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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