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How to get backlinks

If you would like to learn how to get backlinks for your website, this checklist may help.

Backlinks are external, or in-bound, hyperlinks pointing at your website.

They are important from an SEO perspective.

Go for quality in-bound links from high authority websites.

Here is the checklist:

How to find guest post opportunities

In Google, search for: your keyword + inurl:write-for-us
[If you try doing this search, the results can be quite surprising].

Offer to write a guest blog and include one or two anchor text links within your blog.

Broken links

Tell a website owner about a broken link and suggest your website as a replacement.

To find relevant websites with links, search in Google for:
your keyword phrase + inurl:links

Long form copy

Write detailed, long form content on a specific topic that you want to be found for.

Ensure that you optimise the page, using the techniques that you will find within my SEO Guide.

Promote this content via your newsletter. If you are looking for Mailchimp training click here.

When you share on social media, a relevant featured image will help you to get noticed.

Internal links within your own website

Don’t forget to include plenty of internal links within your own website.

Link to your new content from popular pages in your own website.

The search engines will be grateful.

Use a list approach

Use a list approach. Interesting, helpful, up-to-date lists get more backlinks (hint, hint).

Write guides

Another approach is to write guides. The more in-depth, the better. A useful guide is likely to get backlinks.


Create infographics, which link back to your website. Visme is a creative way of doing this.

Outbound links

Include interesting / relevant websites within your pages and posts; email the webmaster / blogger and tell them that you have done this. There is no need to sell them on backlinks. They are quite likely to mention you via social media and some of them will link to you.

Press releases

Send out press releases and include a link to your website.

Membership organisations

Think about the trade / professional associations that you belong to. Do you belong to a Chamber of Commerce? Do they have a membership page where you could include a backlink?

You can include a backlink to your website if you join The Marketing Compass community.

Ask your suppliers if they will kindly link to you.

Get some SEO training

Get some SEO training from someone who receives regular enquiries from Google search.

SEO training – click here.

Finally, do not buy backlinks.

I hope that this article on how to get backlinks has been helpful.

Nigel Temple offers an online SEO course as well as SEO training.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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