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Reasons to have a marketing budget

By October 12th, 2022No Comments

Here are some reasons to have a marketing budget:

  • The budget is part of your marketing strategy
    (managed decline, status quo, growth)
  • It is a statement of marketing intent and direction
  • You can decide where to focus your money and resources
  • Helps to resolve the ‘in-house’ versus ‘outsourcing’ argument
  • Spending can be associated with results achieved
  • It makes it easier to integrate your marcomms
  • You will have better control of your costs
  • You can include budgetary amounts for testing
  • You can tell suppliers that you have a budget
  • It will help you to remember all of those hidden costs
  • Every month, you can enter ‘actual’ figures in a
    marketing budget spreadsheet and see if you are
    keeping on-course
  • Your budget is a commitment to consistent marketing

Nigel Temple is a marketing consultant and trainer. He has extensive experience of working with and providing feedback on marketing budgets.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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