Here is a quick checklist on how to integrate your marketing:
➤ Focus on your objective
➤ Create market segments & keep referring to them
➤ Write a marketing brief for team members and agencies
➤ Consider how your promotional mix will fit together
➤ Provide pointers and links to further information
➤ Use images, fonts and colours consistently and have brand guidelines
➤ Use marketing messages consistently
➤ Review progress and keep everything on track
Integrated marketing campaigns work better than fragmented ones.
