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Marketing strategy

How to integrate your marketing

Here is a quick checklist on how to integrate your marketing:

➤ Focus on your objective
➤ Create market segments & keep referring to them
➤ Write a marketing brief for team members and agencies
➤ Consider how your promotional mix will fit together
➤ Provide pointers and links to further information
➤ Use images, fonts and colours consistently and have brand guidelines
➤ Use marketing messages consistently
➤ Review progress and keep everything on track

Integrated marketing campaigns work better than fragmented ones.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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