AIDCA Archives - Marketing ideas

The AIDCA copywriting model

By Copywriting, Selling No Comments

The AIDCA copywriting model will help you to get better response:

1. Headline or opening line getsĀ Attention

2. Product description generatesĀ Interest

3. The offer / proposition producesĀ Desire

4. Guarantee / reassurance gives Conviction

5. Call to action Action generates sales

AIDCA can be used throughout the promotional mix.

Have you tried this model? Did it work for you?

Nigel provides copywriting training.