If you want to generate better results on social media, engage with people. You can do this via Likes, Comments, Shares and Messages.
When you do this…
Be interesting. Be positive. Be inquisitive. Be yourself.
I have noticed that many enterprises don’t engage, they only broadcast. For example by continually sharing their blog posts.
Think of it this way. Do you prefer to be shouted at or to have conversations with interesting people?
Many people don’t want to draw attention to themselves.
I quite understand this, however, when it comes to promotion you have to step out of the shadows and start interacting with customers.