What is your view of salespeople, in general terms?
When you were a child, did you dream of becoming a salesperson?
What words would you use to describe salesmen and women?
Are they flattering words?
Now think about your business.
Is selling one aspect of what you do?
For many of us, the answer to this question will be: ‘Yes, it most certainly is.’
There is no point in doing a lot of marketing activity if you can’t close the sale, is there?
Selling is a process.
Break it down into separate elements and master each one.
This is a big subject, so I will ask one question: what are your feelings about selling?
One of the central reasons that people avoid selling is fear of failure.
Is it something that you love to do, or would you rather visit the dentist and have root canal work?
Personally, I love selling.
After I graduated (with an honours degree in marketing), I spent five years selling for Rank Xerox.
To be successful in selling in the 21st century, you have to have integrity,
partly because negative word of mouth travels so fast.
You have to have strong values and you have to place the customer’s interests at the centre of everything you do.
I wish you all the best with your business, your marketing and your selling.
Marketing consultant, speaker and author
The Marketing Compass
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