Being consistent is a message in its own right. This is true for life in general. It is particularly true when it comes to sales and marketing. Having chosen your promotional mix: stick to it. All too often, you see businesses dabbling in one form or another of promotion. They might half heartedly have a go at social media, networking or writing a newsletter only to find that there is more to it than meets the eye and give up.
There is power in consistency. To begin with, if new skills are involved, there will be a learning curve. This may well take you outside of your comfort zone. It takes discipline to keep going. When I was a young salesman in central London, working for Rank Xerox, they taught me this. We were sent out in the sun, rain, hail and snow every morning in order to go cold calling (and believe me, it could get very cold!)
“You don’t know who is behind those doors, Nigel,” my manager used to say. “Keep knocking on those doors and say hello to them!” I did as I was told and earned £11,000 in 1981 (about three times the earnings of my fellow marketing degree graduate friends). I’ve got to tell you that I was scared to death but I kept walking, talking, introducing our products, asking questions, handling objections and selling.
“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired and success achieved.” ~ Helen Keller
It takes 21 days to form a new habit. Why not choose a promotional technique that will help your business and work on it for the next 21 days?
You are welcome to ask questions via The Marketing Compass website.
If you would like Nigel Temple to deliver a talk on the power of consistency, please email email@example.com or call her on + 44 (0)1628 773128.