Internet marketingSEO

Google and responsive websites

By March 31, 2015 No Comments

Here is a Google page which shows you whether your website is mobile friendly:

https://www.google.co.uk/webmasters/tools/mobile-friendly

Google logoGoogle is making significant changes on April 21st 2015 (‘mobilegeddon’). There may be adverse effects on your rankings if your site does not work well within mobiles / smartphones. The answer is to have a ‘responsive’ website which automatically adjusts to the device it is being viewed with. This is usually achieved, within a modern site, via the CSS code – which is one of the many reasons why I like WordPress (see my recent WordPress review). Later on today, I am changing my WordPress theme to one which has responsiveness built into it. So much to do, such little time!

Google commented: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” Read the full Google announcement about mobile search and responsiveness here.

As well as being responsive, your site should be lightning quick to load. A key factor here is the hosting service you are using (unless of course you still have a server in the cupboard under the stairs which acts as your web server).

For many years, I have been telling my marketing seminar audiences that “Google loves a blogger.” With the advent of Google’s latest version of its algorithm*, called Hummingbird, blogging and content creation is more relevant to digital marketing than it has ever been.

The more frequently that you update your site and add fresh content (i.e. via your blog), the more that you will catch the attention of the search engines.

If you want to get onto page 1 of Google, Yahoo and Bing, I offer SEO consultancy and training services.

You can ask questions about search via our SEO Group: http://www.marketingcompass.co.uk/groups/seo

By the way Navigator members of The Marketing Compass have just received our updated Google Guide.

* ‘Algorithm’ comes from the Latin translation of a book written by the Persian mathematician, Mohammed ibn-Musa al-Khwarizmi (circa 780 – 850 AD), a member of the royal court in Baghdad. His booked was entitled: Algoritmi de numero Indorum – in English, ‘Al-Khwarizmi on the Hindu Art of Reckoning’.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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