How easy is it for customers to do business with you? How many ways can they find your enterprise? How many ways of contacting you are there?
Buyers are busy. If a business is slow to respond, difficult to deal with or unfriendly, it is all too easy for them to go elsewhere.
See your enterprise from your customer’s perspective. This can actually be quite hard to do. If someone finds you for the first time – what will their first impressions be? How will they judge your website homepage and Contact us page? How fast do you respond to emails? What if they try to call you – will a human being answer the call?
Large companies use Mystery Shoppers who go through the buying experience and report back to the company. Could you do something similar?
At the end of the day, ease of doing business wins.