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Coming up with new ideas and finding time to think

Are you a creative person? Do you think that creativity is important, within a business context? Do new ideas come to you all the time? Do you trap these ideas or let them float away?

In a fast changing world, success goes to the innovators.  The challenge is that there is no time to think any longer, is there?

You are probably juggling a myriad of responsibilities – including your professional life, family, health, finances and other concerns.

During the week, you are probably maxed out. You may well be bombarded by emails, phone calls, text messages and meetings.

I hope that you take the weekends off, but our modern society does not stop, does it?

So when do you get the time to think?

Here is an idea which may help. Try getting up 20 minutes earlier than usual. Or, in the evening, turn off turn off the TV and set aside your smartphone. Sit upright, close your eyes and observe what happens. Your mind will take the opportunity to start reminding you about all sorts of stuff, including important things that you must do and things that you Really Should Be Worried About.

If you’re patient, this phase will pass. Your brain will get bored and stop talking to you. At this point, some really interesting thoughts and ideas may emerge. Have a notepad close at hand, so that you can write the ideas down.

As well as helping with idea generation, you will feel calmer and less stressed. This has got to be a good thing, hasn’t it?

I teach this technique to clients and seminar delegates – which is funny really, as I am marketing consultant and trainer. Being calm and coming up with good ideas is helpful to everyone – including business people and professionals in their many disguises.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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