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What to look for in a website copywriter

If you are looking for some help with your website words, you may be wondering what to look for in a website copywriter. Here is a checklist for you:

  1. Is the writer happy to invest time in understanding you and your business?
  2. Do they understand marketing and specifically, digital marketing?
  3. When you contact them, do they listen or talk? If they talk a lot, they’re not learning about you, are they?
  4. Do they have a wide vocabularly? This is important as they will need to find ‘just the right words’ to describe your business.
  5. Does their website contain a lot of words? Sparse copy within a copywriters’ website is a warning signal.
  6. Do they blog? Regular blogging is a sign of someone who loves to write.
  7. Is their writing easy to read? Does it give you a good feeling, as you read it?
  8. Are they keeping up to date with internet marketing and changes in technology?
  9. Do they have a sales background? This will come in handy when they are selling your products / services.
  10. Do they offer unlimited editing, within each project?
  11. Do they react quickly when you contact them?
  12. Are they comfortable talking to business owners / senior management?
  13. Can they get started as soon as you are ready?
  14. Do they have a significant following within the social media?

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Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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