Links (sometimes called backlinks) coming into your website are still a good idea. However, from an SEO perspective, they are not as important as they used to be.
On the other hand, links within your own website are definitely important.
Anchor text should be part of your SEO link building strategy.
Anchor text is the text contained within a hyperlink. The search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice.
Search engines examine anchor text in order to figure out what the destination web page is about.
They are doing their best to help the searcher. Think of it this way, Google would like to know as much as possible about the subject of the page to which the link points.
Therefore, inserting keywords into anchor text helps search engines such as Google, Bing and Yahoo to do a better job.
Have you noticed how Wikipedia uses anchor text? One topic leads to another and yet another. It is tempting to keep clicking there, isn’t it?
Wikipedia is at the top of page 1 for millions of items and I have no doubt that its extensive use of anchor text has helped it to get there.
If you are interested in SEO, here are 12 SEO tips. I use these tips regularly.
Here is a tip for you: having written a web page or a blog, go back through it and think about other relevant pages or blogs within your own site that you could link to.
This blog is based on an entry within The Marketing Compass Encyclopedia.