You have one second to convince the reader to read on.
One second, at most, before they scroll down, click away or walk past.
We are all inundated with marketing messages.
There is insufficient time to read them all.
We ignore 99.99% of the messages.
Think about the first two words in your headline.
Take a little longer to work on your first sentence.
Get past the first second and you may have a new customer.