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10 top tips for increasing your email newsletter opening rates

By April 25th, 2023No Comments

Here are 10 top tips for increasing your email newsletter opening rates:

  1. Use a clear and concise subject line: The subject line is the first thing that subscribers see in their inbox, so make it attention-grabbing and to the point.
  2. Personalise your emails: Use recipients’ first names in your emails to make them feel more personalised and increase engagement.
  3. Segment your email list: Divide your email list based on subscribers’ interests, behaviour or other factors to send more targeted and relevant content.
  4. Optimise email timing: Send emails at the right time. (Mailchimp recommends 6:00am).
  5. Provide valuable content: Make sure your newsletter provides value to your subscribers. Offer informative content, exclusive deals, or other perks to keep them engaged.
  6. Use a clear and simple design: Keep your email design clean, simple and easy to read. Avoid cluttered layouts, different fonts or too many images.
  7. Optimise for mobile devices: A large percentage of email opens happen on mobile devices, so make sure your emails are optimised for mobile screens.
  8. Test and refine your emails: Experiment with different subject lines, content and design to see what resonates best with your audience. In Mailchimp, for example, you can run an A/B split test.
  9. Provide an easy opt-out option: Include a clear and easy opt-out link in your emails to avoid annoying your subscribers (or making them mark your emails as spam).
  10. Monitor and analyse your email performance: Use email analytics tools to track your open and click-through rates and use that data to refine your email strategy.

Nigel Temple provides Mailchimp training.

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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