A member of The Marketing Compass asked me: "What is the difference between positioning, differentiation and brand? Positioning Positioning refers to where a company (or brand) sits in the marketplace...
Read More
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
A member of The Marketing Compass asked me for some feedback and ideas for their new consultancy business. Here is my answer: “I recommend that you position yourself as an expert…
Founder of The Marketing Compass
Join thousands of marketers and business owners and receive impartial marketing advice and guidance. Discover effective marketing techniques and strategies. Tell our members about your products / services!
