During my marketing workshops and talks, I get asked: "What is the difference between positioning, differentiation and brand? Positioning Positioning refers to where a company (or brand) sits in the…
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You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
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A client asked me for some feedback and ideas for their new consultancy business. Here is my answer: "I recommend that you position yourself as an expert in your field…
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