A member of The Marketing Compass asked me: "What is the difference between ‘positioning’, ‘differentiation’ and ‘brand’? Positioning refers to where a company (or brand) sits in the marketplace in...
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You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
A member of The Marketing Compass asked me for some feedback and ideas for their new consultancy business. Here is my answer: “I recommend that you position yourself as an expert…