Would you say that you are a creative thinker? To a large extent, marketing is a creative thinking exercise. If you are able to generate new ideas on demand, you will be able to come up with more options. This is always a good thing in business and in marketing, as you need to experiment with different approaches.
With the advent of digital marketing, new ways to promote your business are being launched every day. Some of us don’t like to change – however – change is now happening at a faster pace than ever before. An open mind and a creative approach will help you to take advantage of these marketing opportunities. Successful enterprises are creative and adaptable. Everyone can improve their skills in this area.
For 12 years, I taught Creative Thinking for the Chartered Institute of Marketing. They sent me all over the UK and throughout mainland Europe, teaching executives, managers, directors and marketing professionals how to become more creative. I have also taught creative thinking in schools. I found that everyone is creative – given the opportunity to be so. Coming up with ideas and solutions to challenges is hard wired into our brains – as this is part of the survival process. After all, when the food ran out, if our ancestors hadn’t been creative, we wouldn’t be here, would we?
When you are faced with your next challenge (and they do come thick and fast, don’t they?) think creatively in order to find alternative approaches. You can use an imaginative or logical approach, either working on your own or with colleagues. I use Mind Mapping a great deal (as you will see within my home page). There are a huge variety of creative thinking techniques and there will be a handful that consistently work for you.
See: Coming up with new ideas and finding time to think and Creative thinking for business and marketing
This is a big subject that I cover within my creative thinking training courses.
If you always do what you’ve always done, you will always get what you’ve always got.’ ~ Henry Ford
Written by marketing consultant, trainer, speaker and author Nigel Temple.
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