How to publish a book

There are numerous benefits to publishing a book. I was asked how to do this, via The Marketing Compass and here is my answer:

The two options are: A. Self publish. B. Find a publisher. The options are not mutually exclusive.

I recommend that you start with ‘A’. For example, you can do this via Lulu.com https://www.lulu.com
Their motto is: “Create, publish and sell your book for free”.
Lulu enables you to create a hardback, softback or e-book (or all three).
Lulu’s distribution channels include Amazon and Barnes & Noble.

Alternatively, Kindle Direct Publishing (which I currently use) https://kdp.amazon.com enables you to earn 70% royalty on your books.

This is all very well, however, royalty payments are only part of the story.

Once you have printed say 100 softback (paperback) books you can of course sell them when you deliver talks. Position the books in a stack on the table at the front of the room. Ensure that the audience can see the front cover i.e. by leaning a copy against the stack. Mention the books during your talk and say that “you can buy a signed copy for £X.” When you have finished speaking, sit down and start signing the books. When I have done this, a queue forms of eager buyers. 🙂

In addition to kicking things off by self publishing, study relevant publishers within bookshops and submit your book via their respective websites.

As always, feedback and questions are welcome.

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