Internet marketingWebcopyWebsites

Are the website words holding you up?

By November 7, 2016 No Comments

Effective website words = the difference between success and failure.

If you are creating a new website, are the words holding you up?

The website developer has created a professional looking design.

They are tapping their fingers, waiting for you to send them the words.

However, you are busy, running your business / doing your job.

Perhaps you have tried doing the writing, only to find that it is somewhat time consuming.

Your webcopy (website words) must get attention, tell a story, answer questions and transmit an emotional message.

In addition, the webcopy should communicate benefits and generate sales enquiries / sales.

The words must be easy to read and they must get the message across.

If you could use some help, either email me or call me on +44(0)1628 773128.

Website words: some tips
*  You have 1 second to get their attention….
*  …therefore, the headline is vital
*  And so is the 1st sentence
*  Write short words
*  Write short sentences
*  Write short paragraphs
*  Use bullet point list (like this one)
*  Use anchor text links
*  Always check your facts
*  Don’t trust spell checking software
*  Pay particular attention to subheads
*  Read the words out loud
*  Keep editing until the padding has gone

Nigel is often asked to provide website writing services – click here to find out more.

If you want to learn more about writing, visit:  www.copywritingtraining.pro

If you would like to talk to a professional webcopywriter and get some feedback, either email me or call me on +44(0)1628 773128.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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