Within an increasingly digital economy, enterprises need to have an integrated digital marketing strategy in order to manage the flow of information and the customer journey (prospect, ‘tell me more’, customer, client, brand advocate).
Your digital marketing strategy should include:
* A strategy that brings sufficient visitors to your website in order to generate the required number of sales leads / sales
* A content marketing programme including regular, in-depth, interesting and relevant blogs
* A social media strategy that generates brand awareness and reach via follows, likes, comments, messages and shares
* List building; this can be done in a number of ways, i.e. via list rental and email sign up forms
* List management – which is best done within a CRM (Customer Relationship Management system – there are many to choose from)
* Email marketing; my preferred platform being MailChimp, see www.mailchimptraining.co.uk
* Fast enquiry response times: instantaneous is good, within the hour is acceptable
* A sales process that works
You need to use integrated software. In other words, software platforms / databases / systems / communities that ‘talk to’ each other, i.e. via an API (Applications Programming Interface). For example, the data within your email marketing system should be mirrored within your CRM.
Information regarding your business contacts is probably in many places. For example, your email system (Outlook, Gmail etc), spreadsheets, a database / CRM, business cards, smartphones, filing cabinets, email marketing software, LinkedIn, Twitter and other social media platforms.
Where should all of your business contacts be? The answer is your CRM system. I have previously written about this subject here…
Finally, you need to be able to measure what is working and what isn’t.
There is a lot to think about, isn’t there? If you would like some help, you are welcome to talk to me.