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How many words should you write for your homepage?

By December 20, 2016 No Comments

At 9:00am this morning I had a scheduled telephone conversation to review a website. I noticed that there was hardly any text on the first page. “How many words should you have on your homepage?” I asked.

The business person that I was talking to said that she wasn’t sure. “Is there a specific number?” she said.

“About 300 words for your website homepage would be helpful,” I said. “This is a good target for blog entries and the same number works for homepages. You can of course write much longer blogs (or homepages), i.e. in excess of 1,000 words.”

“By having a few hundred words on your homepage, you are serving up more material for the search engine spiders to read. Include a few anchor text links*, just like I have done within my homepage:

There are some exceptions, i.e. if the design precludes using much text. In this case, I imagine that other strategies are being used to find customers (i.e. advertising).

* Anchor text links are text links which jump to a destination page or blog entry within your own website. If you use Wikipedia – you will see a lot of anchor text links.

PS I offer copywriting training as well as website writing services.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker, author and thinker. He helps businesses to find more customers. Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners. Contact me and ask me a marketing question.

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